Top 5 Health and Fitness Apps on iOS in Australia Q2 2023

In Q2 2023, the leading health and fitness apps on iOS in Australia exhibited varied trends in weekly downloads, revenue, and active users. Below, we delve into the performance of the top five apps, with data sourced from Sensor Tower.

MyFitnessPal: Calorie Counter experienced a notable increase in weekly revenue, peaking at approximately $101K in the final week of June. Weekly downloads fluctuated, reaching a high of around 5.9K in late April. Weekly active users saw a decline from around 290K at the end of March to approximately 258K by the end of June.

Flo Period & Pregnancy Tracker showed a steady rise in weekly revenue, culminating at around $74K in the last week of June. Weekly downloads remained relatively stable, peaking at about 5.7K in mid-April. Active users hovered around 287K at the start of the quarter and ended at approximately 274K.

Calm maintained consistent weekly revenue, with figures around $63K in the final week of June. Weekly downloads saw a gradual decrease, dropping to about 2.2K by the end of the quarter. Active users also showed a slight decline, from about 56K at the end of March to around 52K in late June.

Strava: Run, Bike, Hike had a stable revenue trend, finishing June with approximately $60K. Weekly downloads varied, peaking at around 5.6K in mid-June. Active users showed slight fluctuations, starting the quarter at about 137K and ending at around 146K.

Headspace: Sleep & Meditation saw consistent weekly revenue, concluding the quarter at approximately $45K. Weekly downloads experienced a decline, reaching a low of about 1.6K by the end of June. Active users decreased slightly from around 25K at the end of March to approximately 21K in late June.

These insights highlight the dynamic nature of the health and fitness app market in Australia. For more detailed analytics and insights, visit Sensor Tower.